Then,
at some point, it was demonstrated the world was round.
Then all of a sudden, the rules were different. You
could sail west and end up back where you started. In other words, everyone’s thinking changed.
Whole new outcomes became possible.
Buying Health Insurance in the Flat World
In
the flat world of Massachusetts, everyone knows there are a handful of health
insurance companies. In Rhode Island, there are two. Everyone believes that each and every
health insurance broker will deliver an identical health insurance quote.
Everyone uses the same
spreadsheet pricing comparison approach using the same handful of health insurance companies. They
go through this year after year while hoping that at least one broker will come up with different health
insurance quotes.
What is it they call that "when you keep doing the same thing
while expecting a different
result?" Insanity? So, the client remains loyal to their flat world health insurance broker. They do not appear to be open
to any other way of thinking.
Buying Health Insurance in a Round
World
Carrot
and Stick Wellness
In the round world, outcomes are different. BenefitsLab's thinking is
“out-of-the-box.”
The flat world broker believes they can hang on to the client's health insurance account by showing that
client they'll always deliver the same health insurance quotes that any other broker would deliver.
BenefitsLab will show that client exactly how to implement
a cost containment
strategy for today’s health insurance costs which also serves as the initial step in that strategy
to better control future health insurance costs. In essence, it becomes a five year strategy.
